Travis Kelce is expanding his fashion footprint with a new limited-edition capsule developed alongside American Eagle. The Tru Kolors x AE collection brings more than 90 pieces to the market, priced from about $14.95 to $179.95, and will arrive in two drops on August 27 and September 24. The collaboration is pitched as a blend of fashion, sports and culture, and marks a year-plus effort to fuse Kelce’s bold style with American Eagle’s everyday wear.
“I’ve had to keep my excitement under wraps for nearly a year,” Kelce said. “It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the collection to life. I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy. I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own.”
The AE x Tru Kolors by Travis Kelce campaign features a roster of fellow athletes and friends who embody the “live to play” mindset, including rising tennis star Anna Frey, elite basketball guard Azzi Fudd, quarterback Drew Allar, the nation’s No. 1 wide receiver recruit Jeremiah Smith, standout basketball prospect Kiyan Anthony, and Olympic gold medalist gymnast Suni Lee. Anthony spoke about the collaboration, saying he’s long admired American Eagle and Kelce’s authentic approach to style, and added that joining the campaign alongside such a talented group was both surreal and empowering for his own fashion ambitions.
American Eagle’s Jennifer Foyle, president and executive creative director, described the partnership as a natural fit, emphasizing how AE and Tru Kolors share a commitment to optimism, self-expression and confidence. The collection showcases a wide range of pieces—from heavyweight, vintage-inspired tees and cricket sweaters to rugby polos, utility cargos, reimagined varsity jackets, soft chenille items and cashmere sets—along with Bespoke Graphics that reflect the worlds of AE and Tru Kolors by Travis Kelce.
The news lands as Kelce continues to shine as a fashion standout in the sports world, known for turning his game-day tunnel walk into a runway moment. The collab also comes on the heels of a high-profile engagement announcement with Taylor Swift, which social media chatter has only amplified the spotlight on Kelce’s influence beyond the field. The piece even nods to Swift potentially repping the brand in the stands at Arrowhead Stadium this season, reflecting the intersection of sport, celebrity and style that defines Kelce’s growing influence.
Additional context ties this collaboration to a broader push by American Eagle to blend sport and culture with fashion, tapping into a loyal fan base that embraces bold prints, color and contemporary fits. With more than 90 pieces designed to offer accessible entry points and statement styles, the AE x Tru Kolors by Travis Kelce capsule is positioned to intrigue both longtime Tru Kolors supporters and new AE shoppers looking for a fearless, performance-inspired aesthetic.
Overall, the collection signals Kelce’s continued evolution as a fashion icon who can translate his fearless personal style into collectible apparel for a wide audience, while reinforcing American Eagle’s commitment to optimism, creativity and inclusivity in its wardrobe offerings. The two-drop schedule ensures fans will have multiple opportunities to find their own expressions within the collab, and the collaboration’s emphasis on authentic collaboration and bespoke materials hints at more cross-brand projects to come.