Jaclyn Sienna India launched her boutique travel concierge service, Sienna Charles, in 2008 with a determination to “fake it until you make it.” At the time, she faced skepticism, even from her husband, as she fielded requests from potential clients without having any.
Fast forward sixteen years, and India’s strategy has proven successful. Her client roster now includes notable figures such as former President George W. Bush and celebrities like Mariah Carey. She caters to ultra-high-net-worth individuals, specifically those earning over $100 million a year, who typically have access to everything.
India emphasizes that her role extends beyond simply booking luxurious experiences. She prioritizes empathy and personal connection. “I was a server for five years before starting my business. I understand what makes people tick,” she remarked. This understanding, combined with her extensive network of over 2,000 relationships in the hospitality sector, enables her to craft exceptional travel experiences for her clients.
Her clients often come with a vision, looking for innovative and unique experiences. India excels in understanding their needs and translating them into reality. However, she does not solely focus on the most extravagant options; rather, she assesses the true value of an experience. For instance, while she could easily secure reservations at the famous French Laundry in Napa Valley, she prefers to recommend alternatives like Single Thread Farms, which she believes offer more compelling experiences.
The exceptional experiences India arranges for her clients can range from intimate dinners in iconic locations, like a candlelight meal in Versailles, to casual brunches atop the Arc de Triomphe. She often pairs dining with opportunities to meet notable personalities, such as the Hermes or Fendi families.
Additionally, she also addresses simpler requests. For example, when President Bush traveled to Ethiopia, she ensured he had familiar comforts like peanut butter and non-alcoholic beer, and organized a warm welcome from local children wearing Texas Rangers caps.
India asserts her commitment to her clients is genuine. Her day involves engaging with a diverse array of individuals, from cab drivers to restaurant staff, which helps her uncover authentic experiences beyond just luxury. “The world is not just luxury. The world is not just fancy experiences. It’s everything,” she stated, noting that her clients seek authenticity in their travels.