Trainual, a provider of business documentation and employee onboarding software, has entered into a two-year sponsorship agreement with the Phoenix Suns and Mercury, making it their official onboarding partner—a new marketing category for the teams. As part of this collaboration, Trainual will benefit from courtside signage and augmented reality logo displays during locally broadcasted Suns games. Additionally, the Suns and Mercury will implement Trainual’s platform for new employee orientation and compliance training.
Although the financial details of the deal were not disclosed, this partnership highlights Trainual’s growing presence in the sports sector, which co-founder and CMO/CRO Jonathan Ronzio identifies as a valuable market due to the high-touch nature of service in this industry. Chris Ronzio, co-founder and CEO, emphasizes the importance of training for enhancing customer experience in sports. Given the higher turnover rates in sports organizations, effective onboarding is critical for retaining talent.
To celebrate this partnership, Suns/Mercury CEO Josh Bartelstein and EVP & CRO Dan Costello will engage in a discussion with Chris Ronzio during Trainual’s two-day Playbook conference. Trainual is also hosting a VIP event at Mat Ishbia’s Player 15 headquarters and an afterparty at the Mercury’s training facility.
Looking to the future, Dan Costello has expressed excitement about utilizing Trainual’s platform for documenting and sharing best practices for significant events, such as the WNBA and NBA All-Star weekends, which Phoenix will host in 2024 and 2027, respectively. He sees onboarding as just the starting point for integrating Trainual’s software to enhance organizational consistency across various operations.
In summary, this partnership between Trainual and the Phoenix Suns and Mercury represents a strategic move that could not only enhance employee training but also improve the overall service experience in the sports industry. With the potential for broader applications of Trainual’s software, this collaboration is poised to set a new standard in onboarding practices within high-profile environments.
This partnership not only showcases the growing intersection of technology and sports but also offers hope for improved training methodologies that can benefit both teams and their employees in the long run.