In a tragic incident in Zapopan, Jalisco, Valeria Márquez, a 23-year-old influencer and owner of “Blossom The Beauty Lounge,” was shot and killed on Tuesday around 6:30 PM while livestreaming from her business. The assailant, who disguised himself as a delivery person, fired two shots—one to the head and another to the chest—resulting in her immediate death. The shocking nature of the crime has left the local community in disbelief and has prompted an investigation under the feminicide protocol, though no arrests have been made so far.
The incident unfolded at the Santa María plaza, located at the intersection of Servidor Público and Emperadores Mexicanos streets. Valeria, who boasted over 90,000 followers on TikTok, was known for her content focused on aesthetics and entrepreneurship. Witnesses reported that the attacker had visited earlier in the day but returned to commit the crime after not finding her the first time. Just before the shooting, Valeria muted her camera, and a salon employee ended the livestream shortly afterward.
Preliminary investigations indicate that the attack was premeditated. The special black bag used by the assailant was likely a tactic to enter inconspicuously. Emergency responders declared her dead upon arrival, confirming there were no vital signs.
The Jalisco State Prosecutor’s Office, along with local police and forensic experts, has launched an investigation focused on the possible gender motives behind the violent death of a woman. A forensic autopsy will determine the exact cause of death, and evidence is being collected at the crime scene. As of now, no suspects are in custody, but the authorities are working diligently to identify the shooter and any accomplices.
This case marks the third violent homicide involving women in the region since May 10, 2025, raising alarms about the ongoing issues of safety and gender-based violence in the area.
Social media has been flooded with reactions to Valeria’s death, with users and local outlets calling for justice and emphasizing the brutality of the incident. Many described Valeria as a vibrant young entrepreneur, with some clarifying that there is no public evidence of her involvement in any illegal activities. The overwhelming response from the community underscores a collective demand for increased actions to prevent such tragedies.
As Mexico grapples with the growing problem of gender-based violence, especially against young, visible women, Valeria’s case highlights a pressing need for more effective protective measures and the fight against impunity. The expectation within the community is that authorities will resolve this case promptly and initiate steps to combat future incidents of violence.
Authorities have committed to a comprehensive investigation, although the absence of arrests and the frequency of similar cases in the area are causing unease. The community and social media are driven by a relentless push for justice, nurturing the hope that Valeria Márquez’s story can help bring awareness to the critical issue of gender violence in the region.