The recent launch of Topps Chrome Basketball has ignited considerable enthusiasm among collectors, marking the return of this iconic product for the first time since 2009, the year when basketball star Stephen Curry made his debut. This long-awaited release was always destined to create a buzz, and Topps, in collaboration with Fanatics, ensured it did just that.
To celebrate the return, Topps and Fanatics employed a formidable marketing campaign. They not only highlighted the rookie class led by promising players like Cooper Flagg but also spotlighted the much-anticipated Gold Logoman Patch Autographed cards. Excitement reached new heights as nearly 100 social media accounts changed their profile images to display the NBA Gold Logoman on the release date, December 18. Collectively, these accounts boast an impressive audience of over 96 million followers in the United States and an additional 43 million internationally.
Prominent entities that participated in this promotional effort include the NBA, NBA China, Fanatics CEO Michael Rubin, television personality Kevin O’Leary from “Shark Tank,” various card shops, and many Topps employees. The Gold Logoman’s importance is underscored by the redemption opportunities for cards featuring these special patches and signatures, which can be found within the 2025-26 Topps Chrome Basketball boxes.
These Gold Logoman patches derive from the jerseys of notable NBA award winners from the previous season, including MVP Shai Gilgeous-Alexander, Defensive Player of the Year Evan Mobley, and Rookie of the Year Stephon Castle. The allure of game-worn patches has been on the rise in the collectibles market, particularly following the sale of an autographed Gold Logoman Shohei Ohtani card for a staggering $3 million last Thursday.
Overall, the resurgence of Topps Chrome Basketball not only rekindles nostalgia for avid collectors but also ushers in new opportunities for engagement and excitement within the trading card community. This release demonstrates the evolving landscape of sports collectibles and the ongoing connection between athletes and fans through these treasured items.