BERO, the premium alcohol-free beer brand co-founded by actor Tom Holland, has joined forces with the esteemed British car manufacturer Aston Martin as their official Alcohol Free Beer Partner. This exciting three-year partnership was unveiled at an exclusive event during the 24 Hours of Le Mans and aims to integrate BERO into Aston Martin’s ethos of craftsmanship, performance, and luxury.
The collaboration reflects a shared commitment to quality. Both brands pride themselves on traditional methodologies and meticulous attention to detail—characteristics that define Aston Martin’s luxury cars and BERO’s handcrafted beers made from finely-selected malted grains and finely balanced hops. Tom Holland, who has long admired Aston Martin, expressed that this partnership is deeply meaningful to him, stemming from his childhood fascination with the iconic car brand.
John Herman, CEO of BERO, highlighted their excitement about the partnership, emphasizing that it embodies the pursuit of an enriched lifestyle through experiences that resonate with those who appreciate both the elegance of luxury vehicles and the pleasure of a fine beverage.
The partnership will see BERO prominently featured across various Aston Martin platforms, including collaborative content and global events. Both brands are committed to developing exclusive BERO products together, with further announcements expected soon. This collaboration is foreshadowed as a testament to quality—an essential principle shared by both Aston Martin and BERO.
Aston Martin’s Executive Vice President and Chief Creative Officer, Marek Reichman, voiced enthusiasm for the partnership, noting the shared dedication to craftsmanship and the mutual goal of creating refined experiences. He articulated how just as Aston Martin designs cars to captivate their customers, BERO aims to redefine alcohol-free beer experiences for enthusiasts.
As part of the collaboration, BERO will be showcased at selected Aston Martin events around the globe, further affirming their dedication to quality and craftsmanship. This partnership between two British icons celebrates a philosophy that values beauty, precision, and aspiration, inviting aficionados to savor the journey as much as the destination.
BERO products currently can be found at various select venues, including Soho Houses in the UK and Selfridges, as well as available for purchase online at BERObrewing.com. This partnership not only highlights the commitment to tradition and excellence but also signals a progressive step in the premium beverage market, catering to those who appreciate refined tastes.