NBC’s TODAY Show has achieved a remarkable milestone by securing its position as the leading morning show for 101 consecutive weeks in the A25-54 demographic, outperforming ABC’s Good Morning America. This impressive streak is the longest for TODAY in over five years. Recently, the show has more than doubled its lead over GMA compared to the previous week, showcasing significant growth in viewership.
In the current season, TODAY has successfully narrowed the total viewer gap with GMA by an impressive 64%, solidifying its status as the top-rated morning program among key demographics. This year marks the best start for TODAY relative to GMA in eight seasons, indicating a strong performance trajectory.
The consistent ratings success of TODAY not only reflects its engaging content and popular segments but also highlights its significance in American morning television over the past decade. With viewership trends leaning positively, there’s optimism for continued success in the upcoming weeks, ensuring that viewers can look forward to a robust lineup of news, entertainment, and engaging discussions.
Overall, TODAY’s sustained leadership in ratings is a testament to its ability to adapt and resonate with audiences, illustrating a bright future for the show in the competitive morning show landscape.