As the potential ban of TikTok in the United States nears, users from the platform are increasingly turning to a Chinese alternative named RedNote. Dubbed “TikTok refugees,” these users have catapulted RedNote to the top of the Apple US App Store rankings, making it the most downloaded app. This rise in popularity comes as TikTok faces a January 19 deadline set by the Supreme Court, which could force the platform to sell its US operations or face a ban. TikTok has resisted selling its US business, arguing that such a ban infringes on free speech rights for its 170 million US users.
RedNote, known as Xiaohongshu in Chinese, is primarily a hub for lifestyle sharing among young urban women and boasts around 300 million monthly users. It combines elements of TikTok and Instagram, allowing users to exchange tips on dating, fashion, and other interests. Despite its appeal, RedNote has faced scrutiny due to reported censorship regarding criticisms of the Chinese government. This has raised eyebrows especially as Taiwanese officials have been restricted from using the app over national security concerns.
Welcoming the influx of US users, RedNote features a community around the hashtag “TikTok refugee,” where newcomers receive guidance on navigating the app and learning basic Chinese phrases. Interestingly, some Chinese users have humorously identified themselves as “Chinese spies,” reflecting ongoing worries about data security and espionage related to Chinese software.
Personal stories from new users illustrate their motivations for choosing RedNote. For example, Sarah Fotheringham, a school canteen worker from Utah, views her migration to RedNote as a defiance against government control. Meanwhile, fashion designer Marcus Robinson from Virginia expressed a desire to stay ahead of trends by embracing the new platform, albeit with some reservations about its Mandarin terms and conditions.
In a landscape complicated by geopolitical tensions and digital privacy debates, RedNote seems to provide not just a refuge for TikTok users, but a new avenue for self-expression and connection. While users may face challenges related to language and cultural differences, the community aspect and the opportunity to engage with a broader audience appear to inspire optimism among those transitioning to the app.
This situation showcases not only the fluidity of social media engagement across cultures but also the resilience of user communities in adapting to changes in the digital landscape.