TikTok is set to unveil its new LIVE podcast series, “TikTok In The Mix,” which will debut on December 11th at 6pm PT. This exciting initiative features a series of four episodes filled with genuine and open conversations featuring some of the most influential artists in today’s music scene. The launch is made possible through a partnership with T-Mobile, who is co-producing and sponsoring the series.
The inaugural episode will feature multi-award-winning singer-songwriter Demi Lovato, who will join host Jack Coyne of Trackstar for an engaging discussion. During the episode, Lovato will delve into her creative process for her latest album, “Not that Deep,” and participate in the intriguing “Booth of Truth,” where she will reveal the stories behind her most iconic lyrics. Lovato will also address speculation surrounding a potential collaboration with fellow artist Zara Larsson.
Each 30-minute episode will be streamed LIVE on TikTok, providing a platform for artists to connect with their fans in real-time. This series aims to highlight the critical role of TikTok in the modern music landscape, where fans and artists can converge and share their experiences.
Jack Coyne expressed his enthusiasm for the project, stating that TikTok has become an essential platform for music enthusiasts today. He sees “TikTok In The Mix” as a unique opportunity for fans to gain closer insights into their favorite artists, creating memorable conversations that resonate with the audience.
Tracy Gardner, Global Head of Music Business Development for TikTok, echoed this sentiment, emphasizing TikTok’s role as a hub for music discovery, culture, and chart-topping hits worldwide. The introduction of “TikTok In The Mix” underscores TikTok’s commitment to enhancing the artist-fan connection by allowing artists to share their personal stories and musical journeys.
Fans are encouraged to tune in on TikTok at the time of the launch to join in on this groundbreaking new series, marking yet another step in innovative digital content within the music industry. With its unique blend of storytelling and artist interaction, “TikTok In The Mix” promises to be an enriching experience for music lovers everywhere.