Ferrero Travel Market has teamed up with Avolta and Ticketmaster for a promotional campaign aimed at supporting the global launch of Tic Tac TWO, the brand’s inaugural sugar-free offering in the travel retail sector. The product made its first appearance at the 2024 TFWA Tax Free World Exhibition and has quickly become popular among a younger demographic of international travelers.
Tic Tac TWO is specially designed for the travel retail environment and features a unique double-layered flavor profile that has resonated with seasoned Tic Tac fans, particularly those seeking sugar-free options. As part of the promotional efforts, shoppers in select high-traffic airport locations will have the chance to win a Ticketmaster voucher valued at up to €300, further enhancing the overall shopping experience.
This collaboration not only highlights Tic Tac’s rich heritage in music and festival culture, appealing to Gen Z and Millennial consumers, but also reinforces Ferrero’s commitment to creating engaging experiences that resonate with younger audiences. The promotion is active from mid-September to October, focusing on airports in Barcelona, Ibiza, and Palma de Mallorca.
To participate, members of the Club Avolta loyalty and rewards program who buy two Tic Tac TWO products will be entered into a draw for one of ten €300 Ticketmaster vouchers available at each location. The initiative is supported by a branded newsletter and targeted push notifications to Club Avolta members, driving visibility and encouraging engagement.
Sergio Salvagno, General Manager of Ferrero Travel Market, expressed enthusiasm about the launch, stating that it marks an exciting milestone for the brand in the travel retail sector. He emphasized that the partnership with Avolta and Ticketmaster not only showcases innovation in product development but also fosters relevant and engaging experiences tailored to today’s consumers’ preferences.
Tic Tac TWO is available in two enticing flavors: Strawberry & Lime and Spearmint Fresh & Mild, with each box containing 38 Tic Tac Twos that are twice the size of traditional Tic Tac pills. The introduction of this product and the vibrant promotional campaign reflect Ferrero’s adaptive strategy to connect with evolving consumer behaviors and preferences in travel retail.