Beto Chavez, the general manager of Chavez Supermarket, sheds light on the significance of Three Kings Day, also known as Epiphany, which celebrates the arrival of the three wise men in Bethlehem to see the newborn Jesus. This Christian holiday holds a special place in the hearts of many and is commemorated on January 6 across Mexico and various regions in Latin America. Regardless of religious affiliations, this day is celebrated widely with the traditional consumption of Rosca de Reyes, a delicious sweet bread decorated with dried fruits and sometimes filled with surprises.
This festive occasion not only symbolizes the end of the Christmas season but also emphasizes community and family gatherings. Many people come together to enjoy the Rosca de Reyes, share stories, and reflect on the joy that the holiday brings. The tradition associated with the bread involves hiding a figurine inside, symbolizing the baby Jesus, which brings an element of fun and excitement to the festivities as families gather to see who will find it.
As communities celebrate Three Kings Day, it is a reminder of the importance of togetherness and shared traditions. It allows people to connect with their heritage and keeps the spirit of Christmas alive a little longer.