The Weeknd has made a highly anticipated return with the release of his new album, “Hurry Up Tomorrow,” which dropped Thursday night after a week-long delay. This latest project marks the third and final installment of his “After Hours” trilogy, succeeding 2020’s “After Hours” and 2022’s “Dawn FM.” In conjunction with the album release, he announced a North American tour set to begin on May 9.
Originally scheduled for release on January 24, the album’s launch was postponed due to the devastating wildfires that impacted much of the Los Angeles area. The artist also canceled a planned performance at the Rose Bowl Stadium in Pasadena amidst the disaster. In response to the destruction, The Weeknd generously donated $1 million to various organizations, including the Los Angeles Fire Department Foundation and the LA Regional Food Bank. Additionally, proceeds from the track “Take Me Back To LA” will also benefit the food bank.
“Hurry Up Tomorrow” is described as having a confessional and introspective nature, characterized by conflicted love songs and a departure from ballads. The production incorporates an array of sounds, such as voicemails and ambient conversations, which serve to connect listeners intimately to the emotions that permeate The Weeknd’s work.
In a recent interview, The Weeknd hinted at the possibility of stepping away from the persona he has cultivated, stating, “When is the right time to leave, if not at your peak? Once you understand who I am too much, then it’s time to pivot.” This sentiment is echoed in the project’s description, suggesting this may signify both the conclusion of the trilogy and a potential end to The Weeknd as an artistic character.
The album features standout collaborations, including tracks with Florence + The Machine, Travis Scott, and Lana Del Rey. One poignant track, “Enjoy The Show,” touches on themes of heartbreak and addiction, emphasizing the cyclical nature of personal struggles. The Weeknd closes the song with a line that suggests his awareness of his performance being a final act, inviting audiences to reflect on the experience.
Additionally, he plans to release a feature film later this year, starring alongside Jenna Ortega and Barry Keoghan in a psychological thriller, scheduled for theatrical release on May 16.
As anticipation builds, the “After Hours Til Dawn” tour promises to bring the new music to fans across North America. With pre-sale tickets already available, fans are eager to secure their spots for what may be one of The Weeknd’s final performances in this artistic iteration.
The new album and tour showcase The Weeknd’s continued evolution as an artist while reflecting on past themes of love, loss, and identity. Fans can look forward to both new music and live experiences, fostering a sense of hope and connection during challenging times.