The Trade Desk Stock Rallies While Zacks Keeps Sell Rating—Why Now?

The Trade Desk Stock Rallies While Zacks Keeps Sell Rating—Why Now?

The Trade Desk (TTD) has become a focal point for investors on Zacks.com, drawing significant attention recently. The digital advertising platform’s shares have demonstrated a robust performance, gaining approximately 15% in value over the past month, significantly outperforming the broader Zacks S&P 500 composite, which only saw a modest increase of 0.2%. In contrast, the Zacks Internet – Services industry, encompassing The Trade Desk, has faced a slight decline of 0.5% during the same timeframe.

A primary consideration for investors is the outlook for The Trade Desk’s stock in the near future. While stock price fluctuations can often be attributed to media narrative or rumors regarding a company’s potential business shifts, lasting decisions tend to be founded on fundamental factors—especially earnings estimates.

Earnings estimates play a central role in shaping perceptions of a stock’s fair value. At Zacks, analysts closely monitor these adjustments, as they reflect the company’s evolving business landscape. An upward revision in earnings estimates typically signals increasing fair value, prompting investor interest and, often, upward price movements. Empirical evidence supports a strong link between earnings estimate trends and short-term stock price fluctuations.

Currently, The Trade Desk is projected to report earnings of $0.44 per share for the ongoing quarter, marking a year-over-year increase of 7.3%. Notably, the Zacks Consensus Estimate has remained stable over the last month. For the entire fiscal year, the consensus estimate stands at $1.76, indicating a 6% year-over-year rise with a minor adjustment of 0.1% in the past 30 days. Looking ahead to the next fiscal year, analysts anticipate an earnings estimate of $2.12 per share, reflecting a more substantial year-over-year change of 20.5%, although this figure has seen a slight decrease of 0.1% in recent revisions.

Despite its current growth trends, The Trade Desk has received a Zacks Rank #4 (Sell) rating, reflecting a convergence of several factors related to earnings estimate changes. This rating arises from a particularly notable shift in consensus estimates along with other related considerations.

As investors navigate the dynamic landscape of stock trading, understanding these underlying elements is crucial for making informed decisions. While The Trade Desk currently holds a sell rating, its recent performance solidifies its position as a stock to watch, offering potential opportunities amid evolving market conditions.

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