Taylor Swift made a significant impact on brand visibility with her recent appearance at the Kansas City Chiefs game, where she showcased Fazit Beauty’s glitter freckles. Following her appearance during the Chiefs’ game against the New Orleans Saints, Fazit Beauty reported an astounding increase of over 1,000 percent in both sales and web traffic.
Swift’s outfit featured a kilt from Vivienne Westwood and orb earrings, complemented by her signature bold red lip, smoky eye makeup, and the striking glitter freckles from Fazit.
Fazit Beauty cofounder Aliett Buttelman expressed excitement over the surge, stating that Urban Outfitters sold out of the glitter freckles shortly after Swift wore them, leading to numerous other retailers inquiring about the product.
Founded in January 2022 by Buttelman and Nina LaBruna, Fazit Beauty has built a vibrant community through platforms like TikTok, promoting messages of acne positivity and celebrating individuality. The recent spike in popularity is largely attributed to what is now known as the “Taylor Swift effect.”
This isn’t the first time Swift has led to a brand surge. In October 2023, her appearance in denim shorts by Area during another Chiefs game prompted those items to sell out across multiple shopping platforms.
Additionally, the NFL reporter Erin Andrews sent Swift a Kansas City Chiefs windbreaker, which she wore during an October 12, 2023 game. Similar to other items, this jacket quickly became unavailable after Swift was spotted in it.