The popular series The Summer I Turned Pretty has made a remarkable return to Prime Video with its third and final season, which debuted on July 16. The show garnered an impressive 25 million global viewers within its first week, showcasing a significant 40% increase in viewership compared to the second season. Notably, the audience for Season 3 has tripled from the inaugural season within the same time frame, marking its success in the highly competitive landscape of streaming television.
This latest season has quickly become the top-rated television show among women aged 18-34, and it holds the distinction of being the fifth most-watched returning series on Prime Video. Its extraordinary global reach includes strong performances in the UK, Germany, and Brazil, establishing it as the streaming platform’s leading title during its initial seven days of release.
Vernon Sanders, Head of Global Television at Prime Video, credits the show’s success to its creator, Jenny Han, and the talented cast and crew. He emphasizes that the series, based on a previously published book series, has cultivated a dedicated community of fans over the years. The anticipation for Season 3 grew during the delay caused by the writers and actors strikes, which allowed for heightened excitement as production resumed.
The impressive numbers have taken the Prime Video team by surprise, reflecting a perfect alignment of the right content at the right time. Han herself expressed her pride in the show’s impact, highlighting how it has resonated with millions, sparked conversations among fans, and reignited interest in the original books.
New episodes of The Summer I Turned Pretty Season 3 will continue to be released on Wednesdays through September 17, ensuring that viewers have plenty to look forward to in the coming weeks. This season not only encapsulates a beloved story but also celebrates the community that has rallied around it, showcasing the power of storytelling in bringing people together.
This tremendous success serves as a hopeful reminder of the enduring appeal of well-crafted narratives, and the ability of shows to connect with audiences across different demographics and cultures.