There’s a fortune to be made in the sleep industry with products like sunrise alarm clocks, high-end mattresses, REM-tracking wearables, and monthly melatonin subscriptions.
But is it worth the investment for a better night’s sleep?
In the final episode of season 8 of Quartz Obsession, we consult Dr. Michael Breus, a certified Clinical Psychologist and Clinical Sleep Specialist, to address several key questions about the burgeoning sleep market. Why is there such a demand for sleep products? Can these products genuinely help improve sleep? Why is sleep essential? What happens in our brains and bodies during dreams?
Dr. Breus shares his insights into insomnia, effective treatments, and practical tips for better sleep. Historically, sleep wasn’t as disturbed as it is today. The invention of the light bulb and concepts like overtime have significantly disrupted natural sleep patterns. This has led to widespread sleep disorders and heightened stress levels globally.
Technological advances have changed sleep habits dramatically over the years. The introduction of gadgets and variable bedtimes, coupled with increased stress, has led to a significant rise in sleep-related issues. Environmental factors, lifestyle choices, and even medical conditions also contribute to sleep disturbances.
Dr. Breus discusses the interaction of genetics and sleep, explaining concepts like chronotypes, which categorize people as lions (early risers), bears (middle-of-the-road), wolves (night owls), and dolphins (irregular sleepers). He provides advice on aligning sleep schedules with natural genetic predispositions to enhance sleep quality.
Additionally, Dr. Breus explains the impact of modern habits like “doom scrolling” on sleep health. Engaging with devices at night can disrupt sleep patterns due to both light exposure and mental stimulation. He emphasizes the importance of creating a sleep-friendly environment and integrating practices that promote relaxation.
Finally, Dr. Breus shares a five-step plan for improving sleep, which includes maintaining a consistent wake-up time, moderating caffeine and alcohol intake, incorporating daily exercise, and establishing a calming morning routine. Taking these steps can significantly enhance sleep quality and overall well-being.
As the sleep industry continues to evolve, new treatments and technologies are emerging. Dr. Breus highlights the potential of AI in sleep medicine and innovative products designed to improve sleep health.
For those interested in optimizing their sleep, Dr. Breus encourages taking the ChronoQuiz at chronoquiz.com to better understand their chronotype and tailor their sleep habits accordingly.
In conclusion, better sleep can profoundly impact daily life, and understanding the factors that influence sleep can lead to healthier and more restorative rest.