Jaclyn Sienna India established Sienna Charles, a luxury travel concierge service, in 2008 with a commitment to presenting herself as successful, even when she had no clients. Over time, her strategy of “faking it until making it” worked, allowing her to serve an impressive clientele that includes world leaders like former President George W. Bush and celebrities such as Mariah Carey. Her clients typically have an annual income exceeding $100 million, leading to the question: what unique value does she offer?
India emphasizes the importance of personal care in her services. Despite her clients often being more powerful and well-connected, she believes that true hospitality lies in empathy and attention. Drawing from her previous experience as a server, she understands the finer details of client preferences.
Sienna Charles features a vast network, boasting over 2,000 industry contacts within the hospitality sector. This extensive relationship-building allows India to curate exceptional travel experiences tailored to each client’s wishes. She explained that her skill is deciphering a client’s vision from just a few words and transforming that into a memorable experience.
India prioritizes creating meaningful experiences over providing merely luxurious ones. For example, she avoids high-profile venues that may not offer genuine excitement, opting instead for unique alternatives that resonate with her clients. Unique arrangements include a candlelight dinner at Versailles and brunch on the Arc de Triomphe.
Her approach to customer service also includes personal comforts; she once ensured former President Bush had his favorite snacks while traveling abroad. India believes that the essence of her service lies in offering authentic experiences that go beyond the luxury spectrum, highlighting interactions with everyday people and local culture.
This story underscores the remarkable journey of Jaclyn Sienna India from a fledgling entrepreneur to a respected figure in luxury travel. Her focus on authenticity and personal connections shines through, reflecting a refreshing perspective in an industry often associated with opulence. Her success serves as an inspiration to others, demonstrating that genuine passion and empathy can lead to extraordinary outcomes in business.