Jaclyn Sienna India, the founder of Sienna Charles, a luxury travel concierge service, began her journey in 2008, determined to “fake it until you make it.” Initially lacking clients, she managed to create the illusion of a thriving business by turning away potential customers with claims of being fully booked. Fast forward sixteen years, and her strategy has proven successful; she now has an impressive roster that includes world leaders and celebrities like Mariah Carey, catering to clients with annual incomes exceeding $100 million.
India emphasizes the importance of connection and care in her business. Drawing from her experience as a server, she knows that genuine attention and understanding are key to satisfying her elite clientele. With a notable “black book” comprising over 2,000 contacts in hospitality, India utilizes these relationships to curate extraordinary travel and dining experiences.
Her approach to service is not just about luxury but also about crafting personalized, memorable experiences that align with her client’s desires. For example, she chooses not to promote renowned establishments simply for their prestige, opting instead for unique offerings that resonate with her clients. Notable arrangements include a candlelit dinner in Versailles and brunch atop the Arc de Triomphe.
India also prioritizes authenticity in her services, as seen when she ensured former President Bush had familiar comforts during his travels. She engages with everyone around her, from cab drivers to restaurant staff, to ensure that the experiences she provides are both rich and genuine, illustrating that luxury travel can encompass a diverse range of experiences beyond opulence.
This story highlights not only the power of perseverance and resourcefulness but also how personal connections and empathy can lead to immense success in business. India’s dedication to crafting authentic experiences amid luxury underlines a hopeful message: that true quality of service transcends wealth, appealing to a deeper human connection.