Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with a bold mindset of “fake it until you make it.” Initially, India faced skepticism even from her husband as she received inquiries from potential clients despite not having any at the time. She would often tell these callers that her services were fully booked for high-net-worth clients while she was still building her reputation.
Fast forward sixteen years, and India has successfully carved out a niche for herself. Her clientele now includes world leaders like former President George W. Bush and celebrities such as Mariah Carey. She specializes in catering to individuals with annual earnings exceeding $100 million—clients who seemingly have it all. So, what sets India apart in providing value to these high-profile clients?
India emphasizes that while her clients may hold significant power and connections, it is her genuine care and approach that truly makes a difference. With a background as a server, she understands what drives people and prioritizes attentiveness to their needs.
Her extensive network includes over 2,000 connections within the hospitality sector, encompassing luxury hotels, exclusive restaurants, and yacht services. This relationship network enables her to craft unique travel experiences tailored specifically to her clients’ desires.
“My clients articulate their vision, and they often have ideas but lack the means to bring them to life,” India explains. “I excel in interpreting their vision and delivering a personalized experience.”
Her goal extends beyond merely securing reservations at renowned venues; she is committed to ensuring that her clients’ experiences are truly meaningful. For instance, she thinks that the three-Michelin-star French Laundry in Napa lacks excitement and prefers to recommend places like Single Thread Farms, which she feels offer more engaging culinary experiences.
India is known for curating exceptional events, such as organizing a candlelight dinner at Versailles or a brunch on the Arc de Triomphe. She also seeks to entwine her clients’ dining experiences with encounters with influential personalities, like arranging a breakfast with the Hermes family or a lunch with the Fendi family in Rome.
However, her services also cater to simpler requests. For instance, when Bush visited Ethiopia, she ensured he felt at home by providing peanut butter and non-alcoholic beer while arranging for local children to welcome him wearing Texas Rangers baseball caps.
“I genuinely care about people,” India remarks, highlighting her practice of engaging with everyone from cab drivers to restaurant staff to uncover unique opportunities for her clients. She believes that authentic experiences—beyond mere luxury—are what her clients truly seek.