When Jaclyn Sienna India launched her boutique travel concierge, Sienna Charles, in 2008, she resolved to project confidence until she established her business. Initially, she faced skepticism from those around her, including her husband, as she would receive inquiries from potential clients despite not having any actual customers.
Fast forward sixteen years, and India’s determination has resulted in an impressive client roster that includes multiple world leaders, such as former President George W. Bush, and celebrities like Mariah Carey. Her services cater exclusively to high-net-worth individuals earning over $100 million annually, who often possess the means to secure travel arrangements independently. So, what unique offerings does Sienna Charles provide?
India emphasizes that while her clients are often more influential and connected than she is, success stems from genuine care and attention, rather than sheer influence. Drawing from her previous experience as a server, she understands the nuances of customer service and the importance of making clients feel valued.
Sienna Charles boasts an extensive network of over 2,000 contacts in the hospitality sector, including yacht brokers, hotel managers, and fine-dining establishments. This network allows India to curate exceptional travel and dining experiences tailored to her clients’ desires.
“My clients have a vision but lack the time, access, and creativity to realize it,” India stated. “One of my strengths is capturing that vision from just a few words and transforming it into reality.”
India’s mission transcends merely securing high-profile reservations; she aims to ensure that the experiences offered are truly meaningful. For instance, she has opted not to promote the renowned three-Michelin-star restaurant French Laundry in Napa, believing that alternatives, like Single Thread Farms nearby, offer a more captivating experience.
Her commitment to crafting personalized journeys often results in extraordinary events. India has organized candlelit dinners in Versailles and brunches atop the Arc de Triomphe. Additionally, she has arranged unique interactions for her clients, such as breakfasts with the Hermes family and lunches with the Fendi family in Rome.
However, India also understands that sometimes her clients seek simpler comforts. When President Bush visited Ethiopia, she made sure he had familiar comforts like peanut butter and non-alcoholic beer. He was also welcomed by local children wearing Texas Rangers baseball caps.
“I genuinely care about people,” India emphasized. Her day involves engaging with everyone from cab drivers to restaurant staff to unearth the most interesting experiences for her clients. “Luxury isn’t everything; my clients are looking for authentic experiences in all their forms.”