Jaclyn Sienna India established Sienna Charles, a boutique travel concierge service, in 2008 with the intention of creating a successful business from scratch, despite initially lacking clientele. She recounted how her husband doubted her decision when they would receive calls from potential clients expressing interest after reading articles about her services, even though she had no clients at the time.
Fast forward sixteen years, and her initial strategy has proven successful. India now serves a high-profile clientele that includes former President George W. Bush and celebrities such as Mariah Carey. Her exclusive services cater to individuals earning over $100 million annually, leading to questions about what she offers that they cannot procure themselves.
India emphasizes the importance of personal connection and service quality. Drawing from her experience as a server, she understands the nuances of what motivates people and believes that showing genuine care is vital. Her extensive network boasts over 2,000 contacts in the hospitality sector, allowing her to craft unique travel experiences for her clients.
She explained that her clients often have a vision for their experiences but lack the necessary connections, time, or creativity to realize them. Her talent lies in quickly grasping a client’s aspirations and transforming them into reality.
Though India aims to provide extravagant and exclusive options, her priority is ensuring that every experience is meaningful. For example, while she acknowledges the prestige of the Michelin-starred French Laundry, she prefers to recommend what she considers more interesting alternatives like Single Thread Farms.
Her offerings often go beyond mere luxury; they include exclusive events, such as private dinners in historical settings. In one instance, she organized a candlelit dinner at the Palace of Versailles and another time facilitated a brunch at the Arc de Triomphe.
Additionally, her services can be simply tailored to include comforts of home for clients like Bush, who she ensured received familiar favorites while traveling in Ethiopia.
India is dedicated to understanding her clients and their desires, often engaging in conversations with various people, from cab drivers to restaurant staff, to uncover the most authentic experiences. She believes that the world is filled with more than just luxury; it offers a wide range of genuine encounters that her clients seek.