Jaclyn Sienna India established her boutique travel concierge, Sienna Charles, in 2008 with a determination to project success. Initially struggling, she would often receive requests for vacations, despite having no clients. She would tell potential customers that her services were fully booked, while in reality, she had yet to secure any clientele.
Fast forward sixteen years, and India’s approach has paid off, as she now counts prominent figures, including former President George W. Bush and celebrities like Mariah Carey, among her clients. Her clientele typically consists of individuals with incomes exceeding $100 million annually, all seeking unique experiences they can’t access on their own.
India attributes her success to a heartfelt approach to service. With a background in the hospitality industry as a server, she values understanding what people truly desire. This emphasis on care and personal connection is her business’s foundation.
Sienna Charles boasts an extensive network of over 2,000 contacts in high-end hotels, restaurants, and yacht services, which allows India to craft exclusive travel experiences for her clients. She excels at interpreting their needs and desires into customized, memorable experiences.
India prioritizes authenticity over luxury, opting to offer meaningful experiences rather than simply exclusive venues. For instance, she steers her clients toward more unique culinary experiences rather than traditional high-profile ones, such as avoiding the renowned French Laundry in favor of more innovative dining options nearby.
Her services often include extraordinary arrangements like candlelight dinners in historic locations or brunches on iconic landmarks. She also facilitates meetings with notable figures, having arranged breakfasts with the Hermes family and lunches with the Fendi family in Rome.
Sometimes, her clients prefer simpler comforts. When former President Bush visited Ethiopia, India ensured he had his favorite peanut butter and non-alcoholic beer, along with a warm welcome from local children.
India emphasizes that her passion lies in connecting with people and providing them with authentic experiences that go beyond mere luxury. She engages with everyone around her to uncover unique opportunities for her clients, believing that genuine experiences matter most.