Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with a determination to project confidence despite starting from scratch. Initially, she faced skepticism from friends and family, including her husband, as she handled inquiries from potential clients while having no actual customers.
Fast forward sixteen years, and India’s strategy has proven successful. She now serves a high-profile clientele, including former U.S. President George W. Bush and celebrities like Mariah Carey, specifically catering to individuals earning over $100 million annually. This raises the question: what unique offerings does India provide to those who seemingly have it all?
India emphasizes the importance of personal care and understanding in her service. Drawing from her five years as a server, she has honed the ability to connect with clients and anticipate their needs. Her extensive network, comprising over 2000 contacts in the hospitality sector, allows her to craft bespoke travel and dining experiences tailored to each client’s desires.
While she frequently entertains her clients at exclusive venues, India is focused on ensuring that their experiences are genuinely meaningful. For instance, she distinguishes between dining spots, stating her belief that some renowned locations may not deliver the excitement or authenticity her clients seek.
Her bespoke nature is evident in the unique experiences she curates, such as a candlelit dinner at Versailles or brunch atop the Arc de Triomphe. India also integrates opportunities for her clients to meet influential figures, having organized meals with prominent families like Hermes and Fendi in Rome.
However, she is equally attentive to simpler requests. For example, when organizing a trip for Bush to Ethiopia, she arranged for comfort foods and ensured he experienced the local culture, greeting him with children wearing Texas Rangers caps.
India emphasizes that her approach extends beyond luxury. She is committed to providing authentic experiences by connecting with various individuals throughout her day, from taxi drivers to restaurant staff, ensuring her clients receive a well-rounded and engaging experience.