Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with the aim of succeeding through sheer determination. In an earlier phase, she would often tell potential clients that her services were fully booked, despite having no clients at all.
Fast forward sixteen years, and her strategy has truly paid off. India now caters to a high-profile clientele, including former President George W. Bush and celebrities like Mariah Carey. Her focus is on clients whose annual earnings exceed $100 million, individuals who typically have extraordinary access and resources. So what does she offer that they cannot manage on their own?
India emphasizes the importance of genuine care in her approach. Drawing from her previous experience as a server for five years, she understands the underlying desires of her clients and believes that attention to detail and personal connection are crucial.
Sienna Charles has cultivated extensive relationships within the hospitality sector, boasting a “black book” of over 2,000 contacts that include yachts, hotels, and fine dining establishments. This network allows India to create unique travel experiences tailored specifically to her clients’ needs.
She is adept at translating her clients’ visions into reality, often discerning their desires from minimal descriptions. Yet, her services aim to provide more than just access to luxury; they are centered around facilitating meaningful experiences. For instance, while she can get clients into renowned restaurants like French Laundry, she often prefers to recommend lesser-known venues that offer more excitement and uniqueness, such as Single Thread Farms.
India has organized exceptional experiences, including a candlelit dinner in Versailles and a brunch on the Arc de Triomphe. She also believes in combining dining with memorable interactions, having arranged meals with notable families such as the Hermes and Fendi families.
At times, her clients’ requests can be simpler. When arranging a trip for President Bush to Ethiopia, she ensured he had familiar comforts such as peanut butter and non-alcoholic beer, while arranging a welcome from local children wearing Texas Rangers caps.
India’s commitment to her clients transcends luxury; she is dedicated to providing genuine and authentic experiences. She engages with individuals from all walks of life, from taxi drivers to restaurant staff, to discover the most engaging options for her clientele, reinforcing her belief that the world is rich with diverse experiences beyond just high-end luxury.