Jaclyn Sienna India launched her luxury travel concierge, Sienna Charles, in 2008 with a strategy of “faking it until making it.” Despite having no clients initially, she confidently engaged with potential customers, stating she was busy catering to high-net-worth individuals.
Fast forward sixteen years, India’s approach has yielded impressive results, with an exclusive clientele that includes world leaders like former President George W. Bush and celebrities such as Mariah Carey. Her services cater to those earning over $100 million annually, offering them unique experiences that go beyond what they can arrange themselves.
India emphasizes the importance of genuine care and understanding in her work. Drawing from her experience as a server, she knows that creating meaningful connections is crucial. Her extensive network in the hospitality sector, comprising over 2,000 relationships, allows her to craft customized travel and dining experiences tailored to client desires.
She points out that her focus is not solely on luxury, but on delivering authentic experiences. For instance, she prefers to recommend innovative culinary experiences over conventional high-end dining options. India has orchestrated unforgettable events, like a candlelight dinner in Versailles or brunch on the Arc de Triomphe, and has coordinated meals with influential figures like the Hermes and Fendi families.
In addition to extravagant arrangements, India also attends to more basic comforts for her clients. When Bush visited Ethiopia, she ensured he had familiar snacks, like peanut butter and non-alcoholic beer, enhancing his experience in the country.
Ultimately, India believes that true luxury lies in authenticity and personal connections, stating that her daily interactions, from cab drivers to restaurant staff, help her uncover the most captivating options for her clients.