Illustration of The Million-Dollar Quest: Inside the World of High-End Alcohol Collecting

The Million-Dollar Quest: Inside the World of High-End Alcohol Collecting

In recent years, alcohol collectors have spent upwards of a million dollars, both at auctions and in private sales, acquiring particularly coveted bottles of liquor and wine.

In January, Vietnamese collector Viet Nguyen Dinh Tuan spent more than $2 million on a rare bottle of cognac during a private sale. This is not Viet’s first high-value alcohol purchase, as his spirits collection is estimated to be worth more than $190 million.

For many, an enjoyable bottle of wine or liquor can be purchased for less than $100. However, for connoisseurs and collectors, high-end alcohol represents an investment comparable to fine art or luxury cars. This is especially true for whiskey and wine, both of which are known to improve with age.

Learn more about the most expensive bottles of alcohol ever sold.

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