Jaclyn Sienna India established Sienna Charles, her luxury travel concierge business, in 2008 with a determination to create a successful image, even in the early days when she had no clients. Initially, she faced skepticism from her husband while receiving inquiries from potential clients eagerly wanting her services.
After sixteen years of hard work, India’s strategy has proven successful. She now serves high-profile clients, including former President George W. Bush and celebrities like Mariah Carey, catering to those who earn over $100 million annually. Her services address a unique need that her affluent clients have, despite their wealth and connections.
India emphasizes the importance of personal care and understanding her clients’ needs. Drawing from her experience as a server for five years, she aligns her services with what her clients value. She has built a vast network, maintaining a “black book” with over 2,000 contacts across the hospitality industry, enabling her to create bespoke travel and dining experiences.
Her approach goes beyond simply securing reservations at popular venues. India ensures that her clients enjoy experiences that are meaningful and enriching. For instance, she steers clear of well-known but overrated spots, like the French Laundry in Napa, focusing instead on unique offerings like Single Thread Farms.
Her exemplary service includes organizing extraordinary events, such as candlelight dinners in Versailles or brunch atop the Arc de Triomphe. She also finds ways to connect her clients with prominent figures, arranging meals with influential families like Hermes and Fendi.
At times, her clients seek simple comforts, as seen when she provided former President Bush with peanut butter and non-alcoholic beer during his trip to Ethiopia, complemented by a warm welcome from local children in Texas Rangers caps.
India’s philosophy prioritizes authentic experiences, believing that true luxury encompasses a wide range of human experiences rather than just upscale amenities. She dedicates her days to connecting with various individuals, from drivers to restaurant staff, in her quest to uncover unique options for her clients.