When Jaclyn Sienna India launched Sienna Charles, her luxury travel concierge service, in 2008, she faced skepticism, even from her husband, who thought she was naive for claiming to have a busy business while lacking clients. Despite initial challenges, India persevered, and her determination has paid off. Today, she serves a clientele that includes world leaders, such as former President George W. Bush, and high-profile celebrities like Mariah Carey. Her clients typically have an annual income exceeding $100 million, already possessing a wealth of experiences.
India attributes her success to her ability to form meaningful connections in the hospitality sector, boasting an extensive network comprising over 2,000 contacts spanning yachts, hotels, and fine dining establishments. She emphasizes that understanding her clients’ desires and providing them with tailored experiences is paramount.
She distinguishes her service by focusing not solely on luxury but on genuine, memorable experiences. For instance, instead of simply securing reservations at high-profile venues like the esteemed French Laundry, India curates unique experiences based on her clients’ preferences. She has organized a candlelit dinner in Versailles and a brunch atop the Arc de Triomphe.
Additionally, she facilitates opportunities for her clients to meet influential figures, arranging breakfasts and lunches with notable families like the Hermes and Fendi families. Even when clients seek a taste of home, such as when Bush traveled to Ethiopia and requested peanut butter and non-alcoholic beer, India ensures that every detail is considered to enhance their experience.
Her approach is grounded in empathy and attention to detail, as she engages with everyone around her—from cab drivers to restaurant staff—to discover unique options for her clients. For India, luxury is not just about opulence; it’s about creating authentic and enriching experiences.