Jaclyn Sienna India established her travel concierge service, Sienna Charles, in 2008 with a mission to project confidence and determination despite initially lacking clients. Her husband doubted her ambitions as she fielded calls from potential customers eager for travel to destinations like Disney and New Jersey. At the time, she pretended to be fully booked, while actually starting from scratch.
Fast forward sixteen years, India’s strategy has proven successful. Her client roster includes notable figures, such as former President George W. Bush and singer Mariah Carey. She caters to individuals with annual incomes surpassing $100 million, providing them services that extend beyond mere luxury.
India emphasizes that true care and heartfelt connections are the keys to her success. Drawing from her experience as a server, she understands the nuances of customer service and prioritizes personalized attention. She has developed an extensive network of over 2,000 contacts in the hospitality sector, which allows her to tailor exceptional travel and dining experiences.
Her clients often have specific visions they wish to realize, though they may lack the means to accomplish them. India prides herself on translating their ideas into reality with creativity and precision. While she acknowledges the allure of exclusive venues, her focus is on providing genuine, enriching experiences. For instance, she declines to promote the highly regarded French Laundry in Napa Valley, favoring less mainstream yet intriguing options like Single Thread Farms.
India is known for arranging extraordinary events, such as a candlelit dinner in Versailles and brunch on the Arc de Triomphe. She often pairs meals with encounters with influential personalities, including breakfast with the Hermes family and lunch with the Fendi family in Rome.
At times, her clients seek simpler comforts. For instance, when Bush visited Ethiopia, India arranged for familiar items such as peanut butter and non-alcoholic beer, ensuring a welcoming environment highlighted by local children wearing Texas Rangers baseball caps.
India’s approach revolves around authenticity and genuine human connections. She dedicates her time to interacting with a wide range of individuals, from cab drivers to restaurant staff, in pursuit of the most intriguing and authentic experiences for her clients, emphasizing that luxury is just one aspect of the broader world of travel.