Jaclyn Sienna India established Sienna Charles, her bespoke travel concierge service, in 2008 with the mindset of “fake it until you make it.” Despite initial challenges, including a lack of clients, India persevered, often creatively managing inquiries from potential customers who saw her work featured in articles.
Over the past sixteen years, her efforts have yielded impressive results, attracting high-profile clients, including world leaders and celebrities like Mariah Carey. Her clientele comprises individuals who generate over $100 million annually, a demographic that appears to have everything. Yet, India stands out by offering services that cater to their unique needs and aspirations.
India stresses the importance of genuine care and emotional intelligence in her business. Drawing on her previous experience as a server, she understands the intricacies of human interaction. Her extensive network, or “black book,” contains over 2,000 contacts within the hospitality sector, allowing her to curate unique travel and dining experiences tailored to her clients’ visions.
While she can certainly secure reservations at renowned venues, India’s approach emphasizes meaningful experiences rather than just luxury. For instance, she has opted not to promote the famous French Laundry restaurant in Napa, suggesting instead that clients explore more innovative options like Single Thread Farms.
Her events often feature exclusive opportunities, such as intimate dinners in iconic locations like Versailles or brunch on the Arc de Triomphe. She also designs experiences that connect clients with influential personalities, having organized gatherings with notable families in fashion.
However, India’s attention to client needs can also extend to simpler comforts. When former President George W. Bush visited Ethiopia, she ensured his preferences for comfort food, like peanut butter and non-alcoholic beer, were met, along with a warm welcome from local children wearing Texas Rangers caps.
Her daily interactions, from chatty cab drivers to attentive restaurant staff, are crucial in her quest to discover unique experiences. India believes that the world extends beyond mere luxury; her clients desire authentic and memorable encounters.