TGI Sport is embarking on a significant leadership transition aimed at driving its growth as a leading global sports-technology company. The organization has appointed James Rushton as its new Chief Executive Officer, taking over from Martin Jolly, who will now serve as Executive Chairman.
In his first remarks as CEO, Rushton expressed his enthusiasm for the company’s future, stating, “The company has built an exceptional technology foundation that is ready to expand further and faster.” He emphasized his commitment to enhancing TGI Sport’s technological solutions.
Jolly, who oversaw a critical transformation during his tenure as CEO, reaffirmed his support for Rushton in his new leadership role. He noted, “TGI Sport has undergone one of the most significant transformations in the sports industry,” highlighting the company’s shift toward sophisticated, tech-driven experiences tailored to audiences worldwide. Jolly believes that with the current platform established, Rushton is well-positioned to lead the company into its next phase of growth.
This leadership change comes as TGI Sport seeks to capitalize on its strong technological foundations, built through strategic acquisitions. The company now offers top-tier capabilities in areas such as virtual advertising, advanced broadcasting solutions, AI-driven media systems, and integrated commercial services. This expansive transformation has resulted in a workforce increase from 150 to over 440 employees across more than 50 cities, alongside a significant boost in revenue.
Ruschon, who brings 25 years of experience in global digital and commercial domains, is best known for his tenure at DAZN and its predecessor, Perform Group, where he played a pivotal role in establishing a global sports streaming powerhouse. His objectives include enhancing TGI Sport’s ability to meet the growing demands for personalized and technology-driven audience engagement on a global scale.
Backed by Bruin Capital, TGI Sport’s transition positions the firm to effectively utilize its substantial technology investments and significantly grow its global market presence. With an unwavering dedication to innovation, TGI Sport appears poised to thrive in an increasingly competitive landscape in the sports technology sector.