Taylor Swift’s latest appearance at a Kansas City Chiefs game has once again showcased the significant impact her fashion choices can have on brands. During the Chiefs’ game against the New Orleans Saints, she wore glitter freckles from Fazit Beauty, resulting in an astonishing “over 1,000 percent” surge in both sales and website traffic for the brand.
Swift’s ensemble featured a Vivienne Westwood kilt outfit paired with whimsical orb earrings, representing her playful style. Her makeup was characterized by her iconic bold red lips, smoky eyes, and the unique glitter freckle patches supplied by Fazit.
Fazit Beauty co-founder Aliett Buttelman shared that within just 12 hours, the brand experienced a remarkable increase in sales and web traffic. “Urban Outfitters sold out yesterday, and now, every retailer is reaching out to us,” Buttelman stated in an email.
Founded in January 2022 by Buttelman and Nina LaBruna, Fazit has garnered a strong community presence through platforms like TikTok, promoting messages of acne positivity and individuality. The brand has expanded its range from acne patches to sparkly freckles, with Swift’s endorsement significantly boosting its visibility.
This is not the first time Swift’s influence has shone through. In October 2023, she was spotted wearing denim shorts by Area at another Chiefs game, which led to the product selling out rapidly across various online platforms.
Additionally, brands like Wear by Erin Andrews have similarly benefited. Swift donned a Kansas City Chiefs windbreaker sent by Andrews for a game on October 12, 2023, causing the jacket to sell out just as quickly as the other items she has worn.