Taylor Swift has officially reached an age allowing her to run for president, as she celebrated her 35th birthday last Friday the 13th. In the spirit of celebration, her marketing and public relations team, Taylor Nation, announced the unveiling of a new archive website dedicated to her music eras.
The Instagram post heralding the launch noted, “It’s our favorite person’s birthday,” inviting fans to explore the new “#TSErasArchives” site for a closer look at behind-the-scenes content from her music videos. Accompanying the announcement was a video montage showcasing her several “Taylor’s Versions” rerecords, and a distinct gothic font representing her “Reputation (Taylor’s Version).”
The site offers an array of behind-the-scenes videos, initially shown to fans during the pre-show of the Eras Tour, featuring popular tracks such as “Bejeweled,” “Lover,” “Cardigan,” and “Fortnite.” Moreover, fans are encouraged to submit their “Tortured Poets” photographs for a chance to be featured on the archive. However, there is a disclaimer stating that Swift’s team can use these images in various media globally.
Additionally, rumors are swirling among fans about a potential behind-the-scenes documentary or concert film, as concertgoers in Vancouver noted the presence of cinematic cameras at her recent Eras Tour performances. Swift’s previous concert film included fan footage during its credits, lending credence to these speculations.
At the bottom of the archives site, updates highlight Swift’s impressive achievements, including her historic win of ten awards out of sixteen categories at the Billboard Music Awards, making her the most decorated artist in history of the event.
As Swift takes a much-deserved break after her extensive Eras Tour, enthusiasts are eagerly anticipating what exciting projects she may pursue next.
This milestone for Swift not only underscores her artistic evolution but also invites fans to celebrate her legacy while speculating on her future endeavors. Swift’s ability to engage with her fans continues to thrive, promising a bright future for both her and her dedicated followers.