Sydney Sweeney is tapping into the unique connection she shares with her fans through the launch of a new soap product called “Bathwater Bliss,” which incorporates her actual bathwater. Following the increasing attention and even bizarre requests from certain fans regarding her bathwater, Sweeney has decided to embrace the quirky idea rather than dismiss it.
In a press release, Sweeney expressed her enthusiasm for the collaboration with Dr. Squatch, a men’s personal care brand. “When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,” she remarked. This venture is part of a broader relationship that began last year when she starred in one of the company’s ads while in a bathtub, which quickly went viral.
The soap, which includes not only Sweeney’s bathwater but also exfoliating sand and pine bark extract, will be produced in a limited run of just 5,000 bars. Sweeney has infused the product with her personal touch, stating, “It’s weird in the best way, and I love that we created something that’s not just unforgettable, it actually smells incredible.”
Those interested in purchasing the soap will find it available starting June 6, but Dr. Squatch is also running a giveaway from May 29 to June 5, allowing fans a chance to win one of 100 bars by following their Instagram account and engaging with a specific post.
In a recent interview with GQ, Sweeney confirmed the reality behind her bathwater soap, detailing how she participated in the bathing process during the ad shoot. She described the scent of the soap as a reflection of her roots, combining earthy notes of pine and moss with a hint of city essence.
While Sweeney often faces scrutiny and oversexualization in the public eye, she continues to navigate this landscape thoughtfully. In a previous interview with Variety, she discussed the challenges of public perception, expressing a feeling of losing control over how she is viewed online.
This inventive product launch not only serves as a playful nod to her fans but also highlights her continued efforts to tackle the complexities of fame and self-identity in a creative manner. Through this initiative, Sweeney portrays a confident sense of ownership over her brand while encouraging a more natural approach to personal care products.