Sydney Sweeney’s recent publicity stunt may land her in some trouble. According to a report by TMZ, the actress, known for her role in “Euphoria,” caused a stir on January 26 when she staged a promotional event for her anticipated lingerie brand at the iconic Hollywood Sign in Los Angeles. The video shared by the outlet captures Sweeney, dressed in black, scaling part of the famous landmark at night to drape it with bras.
Accompanied by a crew, Sweeney’s actions prompted a statement from Steve Nissen, president and CEO of the Hollywood Chamber of Commerce, which owns the rights to the Hollywood Sign. Nissen clarified that the Chamber did not authorize or grant permission for Sweeney’s production, nor was there any prior notification regarding her activity. He emphasized the necessity for a license to use the sign for any commercial purposes.
While sources noted that Sweeney obtained a permit from FilmLA for her venture, it remains unclear whether the Hollywood Chamber intends to take legal action for potential trespassing or vandalism. Sweeney’s representation has not provided comments regarding these developments.
This incident follows a summer of controversy for Sweeney, who faced backlash over an American Eagle jeans campaign. Critics accused the campaign of being racially charged due to its play on the word “jeans.” In response to the criticism, Sweeney expressed surprise and clarified that her intentions were misconstrued. She emphasized her commitment to unity and kindness, stating her desire to foster understanding rather than division, especially in a world that often emphasizes differences.
American Eagle stood by Sweeney during the controversy, reiterating that their message focused solely on confidence and individual stories, rather than any underlying divisive implications. As the actress navigates this latest challenge, there is hope that her dedication to promoting positivity and connection will resonate with her audience amidst the scrutiny. The ongoing dialogue surrounding her endeavors suggests a growing recognition of the importance of thoughtful and responsible branding in today’s sociocultural landscape.