Sydney Sweeney is not facing prison time for her recent antics involving the iconic HOLLYWOOD sign, despite reports creating a stir. According to sources, the Hollywood Chamber of Commerce has expressed strong disapproval of Sweeney’s promotional stunt, in which she draped lingerie over the letters of the sign. This act is believed to be part of a marketing strategy for her upcoming lingerie line.
Footage has surfaced showing the 28-year-old actress climbing onto the ‘H’ and tossing bras over the iconic sign, drawing both ire and intrigue from the public. Some commentators have suggested that rather than condemning her actions, Hollywood should embrace such bold acts, framing them as a fresh approach to marketing that brings excitement back to the industry.
Sweeney’s lingerie brand, tentatively named SYRN, is generating buzz as industry heavyweights like Jeff Bezos and his partner Lauren Sanchez reportedly invest in the venture. While experts speculate about the potential impact on established lingerie brands like Victoria’s Secret, which has recently seen a surge in stock value, it seems reasonable to assume that Sweeney’s entrance into the market could foster healthy competition.
The collaboration between Sweeney and notable investors, including billionaire Michael Dell, sets the stage for a burgeoning lingerie industry. Given Sweeney’s previous success with brand collaborations, as evidenced by her impact on American Eagle’s sales, there is a clear indication that she possesses a strong ability to drive consumer interest.
As 2026 approaches, the buzz around Sydney Sweeney’s ventures suggests that she is poised for significant success, both in her new business and in her ongoing career. With the potential for a “lingerie war” heating up, her endeavors could mark a transformative period in the fashion landscape, promising innovation and creativity.