Sydney Sweeney, the star of “Euphoria” and “White Lotus,” recently registered as a Republican voter in Florida ahead of the upcoming presidential election. This news comes shortly after she purchased a luxurious mansion in the Florida Keys. Records show she registered on June 14, 2024, just a few weeks after Donald Trump, a fellow Republican, was convicted in New York for criminal falsification of business records.
This political move attracted attention particularly in light of Sweeney’s previous experience with political scrutiny. In 2022, she faced backlash after being photographed at a family event where guests wore hats reminiscent of Trump’s “Make America Great Again” slogan. At the time, Sweeney stressed that the gathering was merely an innocent celebration and urged the public to refrain from making political assumptions about her.
Recent discussions around Sweeney intensified with the launch of her new denim ad campaign for American Eagle, which playfully promotes the tagline “Sydney Sweeney has great genes.” In a series of comedic videos for the campaign, she engages with the audience about both her genetic makeup and her stylish jeans, drawing attention to the playful wordplay.
While some critics have labeled the campaign as poorly timed—and compared it to troubling political rhetoric—major conservative voices have embraced Sweeney’s venture as a courageous stand against “woke” advertising practices. Trump’s spokesperson even remarked that the backlash against Sweeney illustrates “cancel culture run amok.”
Interestingly, the reception for the campaign appears to be largely positive, with reports of American Eagle’s stock rising following the advertisements. The brand has stood firm in its defense, emphasizing that the campaign is meant to celebrate Sweeney’s story and her jeans.
This situation highlights a stark difference in public reaction compared to a previous controversy involving Bud Light’s partnership with trans influencer Dylan Mulvaney, which resulted in a significant sales slump for the brand. In contrast, many observers find the criticism directed at Sweeney to be disproportionate.
In a climate where celebrity actions are constantly under scrutiny, Sweeney’s choice to openly embrace her political identity and collaborate with American Eagle showcases her navigating the complexities of Hollywood politics while remaining a sought-after figure in the advertising world. The situation serves as a reminder of how personal choices can fuel public discourse across a spectrum of political opinions.