Taylor Swift’s latest appearance at a Kansas City Chiefs game has once again highlighted her significant influence on fashion brands. Following her wearing of Fazit Beauty’s glitter freckles during the Chiefs’ Monday night game against the New Orleans Saints, the brand reported an impressive increase in sales and web traffic, soaring by over 1,000 percent.
Swift’s outfit for the game included a kilt by Vivienne Westwood, complemented by whimsical orb earrings that showcased her unique style. Her makeup featured a bold red lip, smoky eyes, and the standout glitter freckle patches from Fazit.
Fazit Beauty co-founder Aliett Buttelman shared that within a mere 12 hours, the brand experienced a massive surge in interest, leading to Urban Outfitters selling out of their stock and numerous retailers reaching out for collaborations.
Founded in January 2022 by Buttelman and Nina LaBruna, Fazit has cultivated a strong online community, particularly through TikTok, focusing on themes of acne positivity and celebrating individuality. The brand’s recent boost in visibility is largely attributed to Swift’s powerful influence in the fashion world.
Swift’s effect on brands is well-documented; items she wears often sell out quickly. For instance, after she donned a pair of denim shorts by Area at another Chiefs game, those shorts swiftly disappeared from online stores like Farfetch and Mode Sens.
Additionally, the impact of Swift’s star power was seen with Wear by Erin Andrews. The NFL reporter gifted Swift a Kansas City Chiefs windbreaker, which she wore during an October 12, 2023 game, leading to a rapid sellout of the jacket as well.