Taylor Swift’s recent appearance at a Kansas City Chiefs game has once again showcased her ability to significantly boost brand visibility and sales with her fashion choices. During the Chiefs’ Monday night game against the New Orleans Saints, Swift sported glitter freckles from Fazit Beauty, leading to an astonishing increase of over 1,000 percent in both sales and web traffic for the brand.
Swift’s outfit featured a Vivienne Westwood kilt, complemented by whimsical orb earrings, marking a playful phase in her style evolution. Her makeup was characterized by her iconic bold red lip, smoky eyes, and the standout glitter freckles provided by Fazit.
Fazit Beauty cofounder Aliett Buttelman shared that the impact was immediate, noting, “In the last 12 hours, sales and web traffic have skyrocketed by over 1,000 percent.” She also mentioned that Urban Outfitters sold out of their Fazit products the day prior and that many retailers are now reaching out to the brand.
Founded in January 2022 by Buttelman and Nina LaBruna, Fazit Beauty has cultivated a strong community through platforms like TikTok, promoting messages of acne positivity and individuality. Their product line includes acne patches and glitter freckles, and the recent surge in popularity can be attributed in large part to Swift’s influence.
Swift’s star power has been shown to drive sales for various brands. For instance, in October 2023, she wore Area denim shorts at another Chiefs game, which quickly sold out on multiple shopping sites after her appearance.
Additionally, the impact of Swift’s endorsement was evident for Wear by Erin Andrews. The NFL reporter and brand founder gifted Swift a Kansas City Chiefs windbreaker, which she wore during an October 12, 2023, game, leading to its rapid sellout, similar to the shorts and glitter freckles.