SAN ANTONIO – It’s that time of year again as rosca season arrives, with many in Texas gearing up to celebrate Three Kings Day, also known as Dia de Los Reyes Magos. This festive occasion is marked by the sharing of the delicious sweet bread called Rosca de Reyes, an oval-shaped treat that typically contains a small plastic baby, symbolizing the birth of Jesus.
Traditionally, the person who finds the baby in their slice of rosca is responsible for throwing a party or preparing tamales on February 2, a significant date known as Candlemas Day.
At Panaderia Jimenez on Fredericksburg Road, bakers begin crafting roscas well in advance of January 6. Frank Jimenez notes that the demand for this beloved pastry has been on the rise since his bakery opened in Lubbock in the 1970s and later expanded to San Antonio six years ago.
“It started off in Lubbock, Texas, where this custom wasn’t as widely known, but it’s grown into an educational experience. Schools are now ordering the roscas to help teach students about our traditions,” he shared.
Each bakery has its own unique recipe for the rosca, but Panaderia Jimenez emphasizes the importance of key ingredients like fresh cinnamon, anise, and a hint of citrus, which contribute to their distinct flavor.
Ramiro Jimenez, co-owner and seasoned baker, revealed that when he first began making roscas in 1978, he crafted only 15. Now, in the weeks leading up to Three Kings Day, his San Antonio location produces around 200 roscas.
For Ramiro, the act of making roscas and passing on this cherished tradition to future generations represents a legacy he is proud to uphold. “It’s something special to share our roots and show what this day truly means,” he expressed.
In a time when cultural traditions often face challenges, the celebration of Three Kings Day through roscas brings communities together in joy and togetherness.
Summary: Three Kings Day celebrates tradition through the sharing of Rosca de Reyes, a sweet bread filled with a symbolic plastic baby. Panaderia Jimenez in San Antonio has seen increasing demand for this treat, as they strive to educate others about the significance of the celebration. Co-owner Ramiro Jimenez emphasizes the importance of preserving cultural heritage through these baking practices, which foster community connection and understanding.