Reese’s and Oreo are teaming up to introduce two exciting new treats: the Reese’s Oreo Cup and Oreo Reese’s Cookies, marking the first collaboration between the brands in 11 years. The launch is set to commence on August 18 through The Hershey’s Store, with wider availability in retail stores across the nation beginning in early September.
Reflecting on their longstanding market presence, Oreo noted, “As a 110+ year-old brand, we’re constantly looking for ways to disrupt the snacking market. What better way to show our fans we listen to their evolving snacking needs than to partner with the Reese’s brand to deliver the collab of their dreams.”
The Reese’s Oreo Cup presents a delectable twist on the classic peanut butter cup, featuring Oreo cookie crumbs within the peanut butter filling and a layer of white Oreo creme atop. It will be available in King Size, Standard, and Miniature versions, becoming a permanent part of the Reese’s lineup.
On the other hand, the Oreo Reese’s Cookie may appear like a traditional Oreo at first glance, but it hides a delightful surprise: classic Reese’s peanut butter creme and chocolate with Oreo cookie crumbs tucked between its layers. This cookie will be available only while supplies last, but fans can expect it to reappear in January as part of Oreo’s regular offerings.
This collaboration brings back fond memories of their previous partnership in 2014, when they launched the limited-edition Peanut Cup Oreo. The new treats promise to excite snack lovers and offer a unique blend of flavors that both brands are known for.
In a time when consumers are increasingly seeking innovative and enjoyable snack options, this collaboration could significantly brighten up the marketplace and enhance the sweet treat experience.