Margaret Johns’ remarkable journey from personal health struggles to launching a thriving juice business exemplifies how adversity can ignite inspiration and growth. Her business, Crimson Horizon, stands as a testament to her transformation and determination, selling organic juice both locally and internationally.
Named after her passion for sunsets, Johns describes the unique hues of orange and purple that inspired her brand. The Bilolo, Ba resident, and mother of seven, initiated her enterprise out of a desire to combat various health issues she and her husband faced, including diabetes and high blood pressure. This experience spurred her interest in creating organic remedies, leading her to develop a range of homemade juices.
“The journey towards a healthier lifestyle made me embrace natural remedies,” she shared. “The jungle juice I created has helped lower my blood pressure and sugar levels while also contributing to weight loss. My husband’s health has improved significantly as well.” Her concoction features a mix of twelve natural ingredients, including turmeric, garlic, cayenne pepper, and honey, primarily sourced from local markets, emphasizing her commitment to supporting the local economy.
Launched in 2019, just before the outbreak of the COVID-19 pandemic, Crimson Horizon began to gain traction this year. According to Johns, demand for her jungle juice has rapidly expanded, reaching customers in countries like the UK, USA, Australia, and New Zealand, along with various locales across Fiji, including Vanua Levu and Suva.
At an attractive price point of $20 for a 1.5-liter bottle, she produces twenty bottles per batch, selling between 40 to 60 bottles each week. In addition to her juice offerings, she has diversified her product line to include dried ginger, turmeric powder, chili vinegar, and handcrafted items like sulu and fans.
Johns acknowledges the strong support of her family, especially her husband and children, who assist her in sourcing ingredients and managing the growing business. She encourages aspiring female entrepreneurs to trust in their capabilities and not let setbacks discourage their pursuits.
“Taking that first step can be daunting, but it’s vital to learn from challenges and push forward,” she said. “If I can succeed, then any woman can too.”
Her journey is reminiscent of others in her community, like Loraini Bula and Payal Prasad, who have also embraced entrepreneurship to overcome personal and financial hurdles while supporting their families. These stories weave a narrative of resilience and empowerment, inspiring local women to pursue their dreams and promote local culture and products, serving as a beacon of hope for aspiring entrepreneurs.