Subway has decided to end its $6.99 Meal Deal sooner than anticipated, primarily due to underwhelming results from the promotion, as revealed in a recent report. Initially introduced on November 3, the deal offered a six-inch sub, a small drink, and a choice of either chips or two cookies. While it was intended to run until late December, it will now only be available through Subway’s digital platforms until December 26.
To compensate for the discontinued deal, Subway plans to launch a 20% discount on any sub from Wednesday through January 5, 2025. This move appears to be an effort to maintain customer interest and attractiveness during a competitive fast-food landscape increasingly focused on value-driven promotions for budget-conscious diners.
A Subway representative emphasized that the company’s approach to value marketing is strategic and data-informed, aiming to balance customer satisfaction with the financial health of franchisees. The spokesperson reaffirmed Subway’s commitment to constantly refine its value propositions in response to customer feedback and performance metrics.
In another significant development, Subway’s CEO John Chidsey is set to step down at the end of 2024 after five years in the position. Carrie Walsh, Subway’s president for the Europe, Middle East, and Africa region, will take over as Interim CEO during the search for Chidsey’s successor. His impending departure marks a trend of leadership changes at prominent fast-food brands in recent months, including Papa John’s International and Starbucks.
Despite the challenges reflected in the early discontinuation of the Meal Deal, Subway remains proactive in adjusting its strategies to better meet the needs of its customers and franchisees. This adaptability could lead to enhanced offers in the future and a more resilient brand overall.