A new report from cybersecurity firm Kaspersky has revealed concerning data indicating that over 7 million streaming service accounts were compromised in 2024. Major platforms affected include Netflix, Disney+, Amazon Prime Video, Apple TV+, and Max. This alarming trend highlights an increasing risk, particularly for Gen Z users who rely on these services for both entertainment and social engagement.
Kaspersky’s Digital Footprint Intelligence team has found that the compromised credentials did not originate directly from the streaming services themselves. Instead, they were harvested through extensive malware campaigns targeting infected devices. The prevalent threats usually arise from unofficial downloads, pirated content, malicious browser extensions, or compromised applications that can inadvertently gather sensitive login information and session data.
In 2024, Kaspersky identified over 7 million leaked credentials related to major streaming services. Netflix recorded the highest number of breaches with 5.6 million compromised accounts, predominantly impacting users in Brazil, Mexico, and India. Meanwhile, Disney+ saw around 680,000 exposed accounts, particularly in Brazil, Mexico, and Germany, while Amazon Prime Video experienced 1,607 compromised accounts, mainly in Mexico, Brazil, and France.
Once malware infiltrates a device, the ramifications extend beyond just streaming services. Attackers can obtain cookies, login credentials, and even banking information, which can be sold or disseminated on underground forums. Some cybercriminals may also give away stolen data to establish their credibility in illegal circles. The danger increases when users reuse the same passwords across various services, leading to potential digital intrusions, identity theft, and financial fraud.
In response to these issues, Kaspersky has initiated “Case 404,” an interactive game aimed at educating Gen Z users about cybersecurity. In this game, players assume the role of AI detectives, engaging in realistic online crime scenarios. Successfully completing the game earns users a discount on Kaspersky Premium, effectively turning education into practical cybersecurity measures.
Polina Tretyak, a Digital Footprint Analyst at Kaspersky, notes that Gen Z’s strong emotional ties to streaming services may result in security oversights. Malware embedded in unofficial downloads or third-party tools can quietly collect and expose users’ personal data.
To mitigate these risks, Kaspersky emphasizes that protecting streaming accounts requires more than just strong passwords. Users should ensure their devices are secure, be cautious of suspicious downloads, and maintain vigilance regarding their online activity. Recommendations include using legitimate streaming services, downloading applications solely from authorized sources, and avoiding risky file types like .exe or .msi.
Additionally, users should confirm the authenticity of websites before entering personal information and regularly update passwords for accounts that may have been compromised. By combining these practices with robust security solutions like Kaspersky Premium and Kaspersky VPN, individuals can better safeguard their personal data and reduce the risk of credential theft in an increasingly interconnected digital environment.
This proactive approach can empower users to navigate the streaming landscape more safely and securely.