Starbucks has announced a significant shift in its store policies, moving away from an open-door approach to a new code of conduct that requires customers to make a purchase if they wish to use the facilities or relax in its stores. This decision, which will be implemented in all company-owned locations across North America, aims to enhance the experience for paying customers and maintain a welcoming environment.
Starbucks spokesperson Jaci Anderson emphasized that the new rules are in line with standard practices seen in many retail establishments. The updated code also prohibits various behaviors, including discrimination, harassment, smoking, vaping, drug use, and panhandling. Individuals who violate these guidelines may be asked to leave the premises, with store managers having the authority to involve law enforcement if necessary.
This policy shift marks a reversal of Starbucks’ 2018 initiative aimed at fostering inclusivity, which followed a controversial incident in Philadelphia involving the arrest of two Black men who had not made purchases. The then-chairman, Howard Schultz, stated the importance of making all individuals feel welcome, but the ongoing challenges of unruly behavior have since prompted a reassessment of this approach.
In response to safety concerns highlighted by incidents of drug use and disturbances in its stores, Starbucks has previously closed 16 locations to address these issues. The new regulations are part of a broader strategy under the leadership of Brian Niccol, Starbucks’ new chairman and CEO, as he seeks to revitalize sales and return the company to its roots of community-focused coffeehouse culture.
This change not only aims to create a safer environment for customers and employees but also reflects Starbucks’ commitment to maintaining the quality of experience that patrons expect and deserve. By establishing clear behavioral expectations, Starbucks endeavors to foster a positive environment that prioritizes the needs of its paying customers while striving to be a comfortable gathering place for everyone.