SRG by Sofia Richie Grainge: A Mom-Driven Fashion Line for Life on the Go

SRG by Sofia Richie Grainge: A Mom-Driven Fashion Line for Life on the Go

Sofia Richie Grainge is embracing a new chapter of her life with the launch of her fashion label, SRG. The model has debuted an initial collection featuring minimalist outerwear, eveningwear, and business attire—all designed to reflect her experiences as a mother to her 16-month-old daughter, Eloise.

In a recent conversation with W magazine, the 27-year-old shared that she draws inspiration from various facets of her daily life. “I walked through all the different stages of my life—being at home with my daughter, going out with girlfriends, working,” she noted. Partnering with Revolve, Sofia expressed her passion for creating pieces that transition effortlessly from casual home wear to professional settings and fun nights out.

Sofia describes SRG as “like one of my babies,” indicating the personal significance behind her new venture. “I wanted to create a range that can go from extremely casual to a business meeting,” she explained, emphasizing that the pieces are designed with real-life scenarios in mind.

As the daughter of music icon Lionel Richie, Sofia is also focused on establishing a legacy for Eloise. She hopes that in 20 years, her daughter will cherish the timeless pieces from SRG in the same way she treasures clothes from her own mother’s closet. Sofia shared with Elle magazine, “That’s how I measure success—longevity.”

Reflecting on her fashion journey, Sofia revealed how her personal style has evolved over time. Her experiences during her pregnancy notably required her to adapt her wardrobe, but she now feels she has returned to her pre-pregnancy style, which allows her to embrace her authentic self.

Sofia’s brand embodies a philosophy of standing up for oneself. After recalling moments in her career when she wore outfits that didn’t represent her personality, she emphasized the importance of personal expression in fashion. “Now I’d speak up and say, ‘This isn’t me,’ and those moments taught me to stand up for myself,” she stated.

The combination of motherhood and personal style has influenced Sofia’s choices, making her venture into fashion not only a professional endeavor but also a meaningful journey in her life as a mother. As she embraces both her roles, Sofia Richie Grainge’s SRG promises to bring elegance and timeless style to mothers navigating their own journeys.

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