The much-anticipated time of year is approaching, as Spotify prepares to unveil its annual Wrapped feature, which showcases personalized summaries of users’ listening habits and experiences from the past year.
Since launching Wrapped in 2016, Spotify has consistently expanded the scale and engagement of this yearly tradition, transforming it into a significant cultural event. The platform announced that the 2023 Wrapped has been the “biggest ever created,” highlighting unprecedented audience reach and comprehensive data insights.
So, what’s in store for users with the upcoming Spotify Wrapped in 2024? Here’s what to look forward to.
Spotify Wrapped offers an annual overview of listening trends at the individual and global levels. Users have the chance to discover their most listened-to artists, songs, genres, albums, and podcasts in an engaging, interactive format. The campaign has become a social media sensation, encouraging users to share and compare their findings with friends and followers.
Previous versions of Wrapped have included various engaging elements, such as identifying users among an artist’s top listeners, along with a curated playlist of their top 100 songs for the year. Spotify also compiles playlists reflecting both national and global trends, spotlighting the artists and songs that dominated streams. Notably, in 2023, Taylor Swift topped the streaming charts, unseating Bad Bunny after three consecutive years.
Each year introduces new features. For instance, in 2019, users were treated to a decade’s summary of their streaming habits, while last year matched listeners to a fictional Sound Town based on artists they favored.
When can users expect the release? While Spotify has kept the exact release date confidential, Wrapped has typically premiered between November 30 and December 6. This year, it is set to be revealed on December 4. Speculation about when Spotify ceases data collection for Wrapped has circulated on social media, but the company has clarified that data continues to be collected well past October 31.
Users can easily access their Wrapped results through the Spotify app or website, with the interactive summary available to everyone—both Premium and free users.
In addition to the data provided by Wrapped, users can connect their Spotify accounts to various third-party websites for deeper analytics. Tools like How Bad is Your Spotify allow users to evaluate their music taste, while Receiptify presents their top songs in a fun, graphic format resembling a shopping receipt. Instafest helps create a personal music festival lineup, and How NPRCore Are You assesses listeners’ musical compatibility with NPR Music.
For those who don’t subscribe to Spotify, other major music streaming services like Apple Music and YouTube Music have developed their own year-end summaries. Apple Music has its Replay feature, which not only provides an annual overview but also monthly summaries, while YouTube Music offers similar recap features.
As the year closes, Spotify Wrapped continues to engage millions, celebrating individual music journeys and creating a shared experience among users that connects them through their unique listening choices.
Overall, the anticipation surrounding Spotify Wrapped illustrates the joyful connections music brings to listeners, and with each release, fans look forward to discovering and sharing their musical milestones from the past year.