In a striking and bold move, Matt Stone and Trey Parker, the creators of “South Park,” launched their new season with a scathing critique of their employer, Paramount Global, shortly after signing a staggering $1.5 billion deal for 50 new episodes. This five-year agreement, which includes ownership of digital rights, reflects an evolution in content production that empowers creators more than ever before.
The Season 27 premiere aired just hours after the deal announcement, featuring a biting satire of Paramount’s recent $16 million settlement with Donald Trump regarding “60 Minutes,” along with mockery aimed at various company initiatives and personnel. This episode demonstrates not only the show’s unfiltered approach to comedy but also highlights Paramount’s growing reliance on “South Park” during a challenging time in the television industry. As linear viewership declines and Paramount’s TV ad revenue has dropped significantly, the show has become an essential asset for the company.
Numerous reports indicate that “South Park” continues to perform exceptionally well even in its downtime. The series was the 20th most-streamed show overall in the first half of 2025, accumulating approximately 10.5 billion minutes viewed, showing just how much cultural relevance the show maintains. Viewership for Season 27 surged by 638% in the U.S. compared to the previous season, highlighting its returning popularity. Industry insiders emphasize that Paramount’s strategy of consolidating its well-established properties like “South Park” is critical as the company shifts its focus towards streaming.
The deal signed by Stone and Parker marks a milestone in media ownership rights. Their early negotiations in 2007 with their attorney allowed them to secure a significant share of digital revenues, which is pivotal in today’s streaming-dominated landscape. Over the years, they have smartly navigated various streaming deals, culminating in this recent agreement that ensures their show’s substantial impact on Paramount’s business strategy moving forward.
As the creators embrace their newfound leverage, they remain committed to their signature brand of fearless satire. Parker’s recent comments at a Comic-Con panel reveal their irreverent attitude as they acknowledge the backlash from their provocative content while maintaining their creative independence.
Overall, the successful return of “South Park” not only provides a glimmer of hope for Paramount’s struggling streaming service but also reaffirms the show’s enduring legacy as a cultural mainstay that continues to provoke thought while entertaining audiences around the world. The series, which first premiered in 1997, remains a critical commentary on contemporary issues, ensuring it retains its place in the pantheon of impactful television programming.