Sophie Cunningham, the Indiana Fever guard, is gaining significant attention both on and off the court as she embraces her role as Caitlin Clark’s protective teammate. Today, she is set to announce an exciting podcast venture with Colin Cowherd’s The Volume digital media company, which represents a new milestone in her burgeoning career.
Cunningham will cohost a weekly podcast titled “Show Me Something” alongside West Wilson, a sports reporter and reality TV star from Bravo’s Summer House. This show will delve into various aspects of sports, lifestyle, and pop culture, featuring a mix of guests from different industries. “It’s an exciting time for the WNBA, and we’re thrilled to grow The Volume’s portfolio with a show that celebrates women’s sports, pop culture, and friendship,” remarked Dane Aagaard, chief revenue officer of The Volume.
The summer has been transformative for Cunningham, particularly as she plays alongside Clark, a rising star in the WNBA. Her passionate defense during a heated game against the Connecticut Sun in June significantly boosted her profile, leading to increased media interest and potential endorsements. Her reputation as an “enforcer” on the court has also attracted attention from brands, most notably as she signed an endorsement deal with home-security company Ring, capitalizing on her protective persona.
Cunningham’s recent publicity stunts have also caught the eye of fans and brands alike. Notably, she wore a humorous T-shirt to a game against the Chicago Sky that read, “Hot Girls Eat Arby’s,” and has partnered with the fast-food chain, showcasing her charismatic personality through social media. Her follower counts are impressive, reaching 1.6 million on TikTok and 1.1 million on Instagram.
Additionally, organizations are eager to leverage Cunningham’s presence and popularity. David McLane, the founder of Women of Wrestling, expressed interest in hiring her, likening her role to that of a protector—a traditional enforcer like Marty McSorley to Wayne Gretzky.
Cunningham’s marketability signifies a positive trend within women’s sports, reflecting the growing recognition of female athletes and their potential impact in various fields beyond athletics. Her journey showcases not only her talent but also her ability to connect with fans and brands, paving the way for future opportunities in sports and media.