Sony Group is transitioning its gaming business model from a hardware-focused approach to one centered on community engagement and platform expansion. During a financial briefing for the quarter ending June 30, 2025, Senior Vice President Sadahiko Hayakawa highlighted this strategic shift as part of a broader goal to enhance creativity across the company’s offerings in games, music, and film, which collectively account for 60% of Sony’s total revenue.
Hayakawa remarked on the company’s move towards a platform-based business model that promotes community interaction and increases user engagement, indicating a shift away from traditional hardware. This reorientation includes a focus on “creation” over mere output devices, with an example being the emphasis on digital cameras instead of TVs. The company is also leveraging services such as music streaming platforms, extensive music catalogs, and partnerships with entities like Crunchyroll and Bandai Namco Entertainment to develop new content and intellectual property.
The gaming sector has already begun to reflect this change, as evidenced by the growing availability of PlayStation-exclusive titles on PC platforms. In line with these developments, a recent job listing suggested that Sony is actively working to bolster its multiplatform strategy. The sought-after position of Senior Director of Multiplatform and Account Management is aimed at leading commercial strategies for PlayStation games on platforms beyond its own hardware, such as Steam and Xbox. This role will oversee a global commercial roadmap to expand PlayStation Studios titles, enhancing their reach and accessibility.
This transformation represents a progressive step for Sony as it embraces evolving consumer habits and industry trends, potentially leading to enhanced stability and profitability for its gaming division. By prioritizing community and engagement, Sony aims to foster tighter connections with players and create a more inclusive environment in the gaming world.